DuckDuckGo strong privacy features deliver a billion searches a month
That might not be much by Google standards, but it's hella impressive if you are going against the big G.
This little duckling has positioned itself brilliantly: with privacy at its core. When you search on DuckDuckGo, the site does not collect or share any of your personal information like search, browsing, or purchase history.
Instead, they make money from private ads. The now profitable company has done 23+ billion searches in 2020 alone 😳
DuckDuckGo is not the only example of highlighting its difference:
Plausible is a privacy-friendly alternative to Google Analytics.
What They Don't Teach You at Harvard Business School is challenging the institutions.
The Light Phone is designed to be used as little as possible.
It's a brilliant move because most will know and recognize the Goliath of the industry and if people are looking for alternatives, your message will resonate clearly.
Picking the biggest competitor is not a requirement either. Most SaaS companies will list comparison pages (eg: "/competitor-alternative") that are not only good for SEO but are convincing enough for users to consider switching.
Malcolm Gladwell was right, it is an art of battling giants. And it can pay off nicely.
Who's your biggest competitor? If it's just one and well-known, can you tell your story by showing how you're the complete opposite?
Consider creating landing pages that will rank well when people search for your competitor's alternatives.