Grammarly's opportunities in the world of textareas
In the world of content marketers and GPT-3, Grammarly surely does know how to fit in.
Started in 2009 by 3 Ukrainians, its 500+ employees are figuring out how to help 30M users write better every day.
They have all the usual tools you'd expect:
a website dashboard where you can write
a mobile app where you can write
and a browser plugin where ...well you get it
Why would they do that?
It could have something to do with this statistic: up to 96% of your site's visitors will never return to your website. Even out of those that create an account, a lot will never log back in.
For Grammarly, it makes a lot of sense to do its magic where the users already are: the browser.
Lesson learned: go where your customers are. The rest can wait.
Check if a browser extension can be a part of your growth strategy.
Analyze where your customers spend most of the time: web, mobile, extensions, desktop. Lean into that.