How Descript is using stunning video to empower its product
Descript nailed showing what their product is about. 💯
The muted video that is auto-playing on their homepage is staring you right in the face as you open the website. It's colorful, funny, and in case you haven't noticed — reeeally well done.
A picture is worth a thousand words. Well, in this case, a video is worth a new customer.
Check it out. It's worth it.
Andrew Mason was working on Detour - an audio walking tour app, back in 2017, when he realized this internal audio tour production tool could be its own thing.
After a $50M investment from a16z and a few others, this 40 people company is going all in.
And we're all for it.
I want my podcasts nice and tidy. 😇
See if making an intro or explainer video makes sense for your product.
Check what sections of your landing pages could be accompanied by short videos or gifs to get the point across faster.