How Figma is engineering their way into an astonishing $2b valuation


If you're 21 years old, the last thing that's on your mind is that you should start a company to compete with Adobe. However, Back in 2013, that's exactly what Thiel Fellow Dylan Field and his co-founder Evan Wallace have set out to do.

Figma is a web-based vector graphics editor and prototyping tool. It has been gaining so much traction in the last few years, it's hard to find a company in San Francisco that hasn't used it.

Besides the impressive product, their engineering blog is a gem on its own.

If you're a company like Figma that's on the bleeding edge of tech, it's an immediate marketing advantage to discuss the bleeding edge of tech.

  • When WebAssembly was all the rage, Figma was already there with an article.

  • React has been leading the framework charts for years now, so they created a converter for it (Figma → React).

  • Lately, web apps have been implementing multiplayer tech so people could work together at the same time. Figma's got you.

Engineering blogs are nothing new, and big companies have been taking advantage of this marketing opportunity for years.

But if you're a startup, it's not a bad strategy to dedicate some time to it as well. Talking about the tech you're using and why it's working [or not working] opens up all kinds of discussions. Devs and designers enjoy learning from that.

And as for Dylan and Evan, mixing engineering with content marketing seems to be working out well for them.

As of April 2020, Figma is valued at more than $2 billion.

Action Steps:

  • Can you write about the technology you're using and the benefits you're seeing?

  • If you're in the tech industry, consider starting a dedicated engineering blog.

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