How Stack Overflow unlocks the most anticipated technology insights
If you're a developer, odds are you've visited Stack Overflow at least once in your lifetime.
Scratch that, what am I saying... odds are you've probably visited it earlier today 😅
The much-beloved question and answer site gets 50+ million visitors every month.
The parent company Stack Exchange, founded by Joel Spolsky and Jeff Atwood in 2008, has been doing something amazing for the past ~10 years: creating a treasure trove of data in the form of annual surveys.
You can see the breakdown of developer roles, the most loved (and dreaded) programming languages (any Rust fans here? 🦀), the popularity of web frameworks, top-paying technologies, and even what most people do when they get stuck on a problem (spoiler alert: visit Stack Overflow).
Once the survey is released, people can't post about this stuff fast enough, and for a good reason. The data is so insightful, you can't not read it.
It also has a FOMO factor to it: technology changes so fast, you gotta make sure you're on the right track. And with salary breakdown (US + global), it's a no-brainer to peek at who's making the real dough.
There are a few good lessons to learn here, but we'll focus on just one. ☝️
Your company is most likely an expert or leader on a particular subject or industry. Once you have a few customers or some data, you could do something similar (even if on a smaller scale).
Surveys or data analysis in your field is a good marketing strategy. And if you're able to do that every year, even better.
In the meantime, we're already waiting for 2021 developer results (go Rust!).
- What survey results or insights can you publish yearly where you have an advantage in the field?